This week we will be looking at colleague features in store broadcast tweets. Colleague features are an effective way to create a more personal feel to your timeline. It is also a great opportunity to illustrate store colleagues expertise to potential customers. Here are some examples from our client, Hobbycraft: Using an engaging broadcast tweet with a colleague feature and a question, can encourage conversation with your customers and potentially lead to a store visit or a

This week's #ShopfloorEngage Favourite comes from Hobbycraft Ipswich. We have picked this conversation as our favourite because it is a good example of how a customers in-store experience can be extended to Twitter and how stores can build relationships with their local customers. In this conversation, the customer, Tracy, has reached out to the store after her visit to share the items that she has bought and has mentioned that she is looking forward to trying her new product

For our #ShopfloorEngage favourite this week we will be focusing on some of the fantastic broadcasts we have seen from Hobbycraft stores. This week's focus will be on sharing customer's creations and supporting your local following. Below are some examples of Hobbycraft stores showing their support towards their customers craft skills by sharing their creations. Hobbycraft Orpington have even included a photo of their customer holding their finished make which is great to see