This week's #ShopfloorEngage favourite comes from Hobbycraft Carlisle. The conversation began when the store welcomed their new follower. Although stores cannot expect their customer to respond on Twitter, on this occasion the customer has shared an image of their current makes which is great to see. Hobbycraft Carlisle have promptly responded to this with a question which has encouraged further conversation. Why is this a #ShopfloorEngage favourite? The store has welcomed th

This week's focus will be on a short conversation between Hobbycraft Newton and their customer. The conversation is in regards to the Black Friday deals that Hobbycraft currently have in-store and online. Hobbycraft Newton have retweeted a brand tweet which has then invited engagement from their local customer who has enquired about stock in their local store. @papersquiggles has reached out to their local store to ask about an item which is part of the Black Friday offers th

This week, for our #ShopfloorEngage favourite, we will be focusing on the launch of Hobbycraft's Together For Short Lives video. At SocialRetail Group, we wanted to share this great video because we think Hobbycraft rocks!! Stores have been showing their support by sharing the video and using the #ShineTogether hashtag in their tweets. We have also seen a short conversation between Francis House and Hobbycraft Stockport in regards to the video. Stockport have replied in an up

This week's #ShopfloorEngage Favourite comes from Hobbycraft Solihull. This conversation began from an engaging broadcast tweet which showcases store-colleague Caroline's Christmas mache church that she has recently decorated. The initial broadcast is good because it includes an open question at the end which works to encourage customers to get involved in the conversation and share their own makes. Why is this a #ShopfloorEngage Favourite? The original broadcast features an

This week we will be looking at some of the fantastic coverage we have seen from Hobbycraft stores during their in-store charity events for Together for Short Lives at the weekend. Above are a few examples of some broadcast tweets. We love the effort that these Hobbycraft stores have put into their events and Halloween costumes. Featuring in-store events in broadcasts tweets is a great way to share what is going on in store with your local customers as well as give them live