In true Hobbycraft style, we have been inspired to create something of our own to say a special thanks to Hobbycraft for being a fantastic client this year! Hobbbycraft Rocks!! Our very own Analyst, Emma Meadows has made these , see below for instructions on how she made them! Merry Christmas Hobbycraft! From Emma, Pete, Amy and the team.

This week's #ShopfloorEngage favourite will be focusing on all of the fantastic Christmas inspired tweets we have seen from Hobbycraft stores. From Christmas jumpers to colleague makes, Hobbycraft shop-floor colleagues have gone the extra mile this festive period to inspire customers and get in the Christmas spirit! Why are these our favourites? We love to see stores having fun and getting in the Christmas spirit! It is great to see colleagues featured in tweets. This creates

This week's #ShopfloorEngage favourite come from Hobbycraft Solihull. This short conversation is a good example of how a customers in-store experience can be extended to Twitter and how stores can build relationships with their local customers. In this conversation, MagicMoonCrafts have shared a recent purchase from their local Hobbycraft store and have mentioned how pleased they are with the item. Why is this a #ShopfloorEngage favourite? It is great to see customers sharing

This week we will be looking at some of the great broadcast tweets we have seen from Hobbycraft stores recently that feature colleague makes. What do we like about these tweets? -It is great to see stores celebrating the expertise and talent that their colleagues have. -Good use of photos to show colleague makes and colleagues showing what they have created. -Enables stores to share what can be made with the products sold at Hobbycraft. -Good use of local and brand hashtags.