For this week's blogpost we will be looking at an awesome conversation from Hobbycraft Swindon that we saw at the beginning of January. In this example the customer has reached out to their local store to enquire about stock before they make a visit. Why is this a #ShopfloorEngage favourite? -Prompt reply to the customers initial tweet. -Awesome use of personal sign-offs from Naren. -Great use of questions to build a relationship with the customer and show interest in their p

It's that time of the week again, we're back with our #ShopfloorEngage favourites! Over the course of the week we have seen some great broadcasts from Hobbycraft's shop-floor colleagues. This week's favourites will be looking at a handful of the awesome broadcasts we have seen that have shared store colleague makes. We love this broadcast from Hobbycraft Stevenage! Store colleague Hannah has shared an item she has made using the Cricut machine, this is great as this can encou

It's always great to see stores supporting their local customers when it comes to customer makes. This week's favourite features two conversations with the same customer from Hobbycraft Newton Abbot. We love this conversation as it aligns nicely with Hobbycraft's #GetStartedIn campaign focus of crochet this month and offers inspiration to other customer getting started on this craft. It is great to see that the customer has reached out to the store to share their latest proje

Happy 2019! We are back this week with a brand new #ShopfloorEngage favourite featuring some of the great broadcasts we have seen during the festive period. We have loved seeing store's wish their customers a Merry Christmas as this gives a more personal feel to the store's Twitter! Sharing store colleagues in broadcast tweets is a great way to let your customers know who works in their local store and what crafting expertise they may have. It is also a great way to introduce