Welcome back! This week we have an awesome short conversation from one of our #ShopfloorHeros from Hobbycraft Reading. Store colleague Ela has shown great customer service whilst engaging with the store's customers on Twitter. In this example the customer has reached out to their local store to share their finished make. This is fantastic as it shows there is already a good relationship between the store and the customer. It is also great to see customers sharing projects the

Valentine's Day has been and gone for another year but we still want to share the love! Welcome back to this week's #ShopfloorEngage favourites where we will be sharing an awesome conversation from Hobbycraft Solihull that we've been loving this week. Customer, Tanya, has reached out to her local store and has mentioned that she is planning a trip to her local Hobbycraft to get some more ribbon for her current craft project. Store colleague Caroline has replied to the custome

Can you believe it? This will be our 19th #ShopfloorEngage favourites blogpost! This week we want to focus on welcoming new followers on Twitter. As this is the beginning of the relationship between the store and the customer, it is important to make a good first impression. This can be done by 'crafting' an awesome welcoming tweet. Before we have a look at some of the great examples we have seen from Hobbycraft stores, here are some tips on what to include in a welcome tweet

It's the start of a new month and on this cold, snowy Friday we want to share our #ShopfloorEngage favourites from the past week. This week we will be sharing some of the fantastic seasonal themed broadcasts we have seen from Hobbycraft stores. Sharing photos of store colleagues with new products is a great way to let your customers know what's currently in their local store. We have also seen some great colleague makes over the course of the week. This offers your customer i