We're back this week and we're mixing it up! You may have noticed that we have changed the blog-post name to #ShopfloorHeroes rather than our usual #ShopfloorEngage favourites. We have done this because we want to bring the focus back to the awesome talent of shop-floor workers and want to celebrate #ShopfloorHeroes. This week we will be looking at a conversation that we have seen recently from Hobbycraft Bath. Store colleague Lucy from Bath is one of our #ShopfloorHeroes as

Happy Good Friday! For this week's #ShopfloorEngage favourites we will be looking at a couple of recent conversations we have seen from Hobbycraft Solihull and will be focusing on how stores can successfully build a good relationship with their customers. Store colleague Caroline is one of our #ShopfloorHeroes as she consistently has some great conversations with the store's customers through Twitter. Here are some conversations we have seen recently, the following conversati

Welcome back to your weekly dose of #ShopfloorEngage favourites! This week we have selected a conversation from Hobbycraft Hereford which is a great example of some good customer service. The customer, Kelly, has reached out to her local store to enquire about the stock of Cricut products. Kelly has also mentioned that she has recently ordered a Cricut machine. Hobbycraft Hereford have responded promptly within the same day and have ensured to share an image with the customer

For this week's #ShopfloorEngage favourites we want to offer you some inspiration on how to create an effective broadcast tweet. Here are some of the great tweets we have seen from the past week, these broadcasts focus on colleague makes: Offering your customers inspiration is a great way to connect with like-minded customers and can work towards encouraging conversation and building a relationship. In the above examples, both Hobbycraft Loughton and Hobbycraft Havant have en