Store colleague Matt from Hobbycraft Stafford is one of our #ShopfloorHeroes this week! This conversation began when the store shared a short video of store colleague Ruth demonstrating on the sewing machine. This conversation is great as it is in-line with the brands sewing event that has just launched in stores. The use of a video in the initial broadcast is a great way to share what is going on in store and encourage local customers to come in and get involved. The custome

Hobbycraft Solihull you ROCK! Here at SocialRetail Group we consistently see Hobbycraft Solihull having awesome conversations with their customers on Twitter. Store colleague Caroline and Dave are well and truly shop floor heroes through and through. For this week's #ShopfloorHeroes we wanted to highlight the following conversations Hobbycraft Solihull had with their customer, Jo. In the example below, we can see how the store can build a long term relationship with their cu

It's that time of the week again, we're back with another #ShopfloorHeroes blogpost where we will be looking at a short conversation we have seen this week from Hobbycraft Southampton. We wanted to highlight this conversation as it shows the potential stores have to turn conversations into sales by offering to put products aside for customers. The customer, Trudie, has enquired about a specific product in response to Southampton's product broadcast. Store colleague Anne has e

For this week's #ShopfloorHeroes blogpost we wanted to feature some of the great coverage we have seen over the bank-holiday weekend where we saw stores holding in-store events to raise money for Together for Short Lives. It is fantastic to see store's supporting charities. Broadcasting during events such as this is a great way to encourage local customers to come in and get involved. Here are just a few examples of some of the broadcasts we saw over the weekend: We love to s

This week we will be looking at some of the great broadcast we have seen from Hobbycraft store's across the week featuring #ShopfloorHeroes. In each of these examples the Hobbycraft stores have ensured to include a photo of one of their colleagues as a feature in their broadcast. This is a great way to make a tweet stand out and can even contribute to helping you engage with your customers. Banbury, Solihull and Coventry have all ensured to use local and brand compliant hasht