It's Friday which means it's time for your next #ShopfloorHeroes blogpost after our short break last week. This week's post is all about featuring your colleagues in product tweets to create eye-catching broadcasts for your store's Twitter! Featuring colleagues in tweets is one of the main ways that stores can create exciting tweets. Including colleagues is a fantastic way to let local followers know who works in their local store and what interests/ crafting expertise they m

Hello and welcome back to this week's #ShopfloorHeroes blogpost! This week's post is all about stores featuring their customers on store Twitter. We have seen some fantastic customer features over the past week which work to add a more human touch to store Twitter as well as create a community feel to an online platform. With a company such as Hobbycraft, featuring customers in tweets also offers a fantastic opportunity to showcase customer makes and give other followers insp

Hello and welcome back to this week's #ShopfloorHeroes blogpost! This week we wanted to share some of the awesome news updates we have seen from stores recently. If you are new here, news updates are useful for store Twitter as they offer a great opportunity to share information about what is happening in-store. For example, if your store is holding an event you may want to share this with your Twitter followers to encourage local customers to come in and get involved. Altern