Happy Friday! Welcome back to this week's #ShopfloorHeroes blogpost where we feature some of the awesome broadcasts and conversations we have seen from our awesome client, Hobbycraft, over the past week. This week's post is all about welcoming your new followers on Twitter. Welcoming new followers is a good example of how an offline experience can be translated to an online one- for example, when you walk into a store you are often greeted by a colleague. Twitter should be no

Over the past week we have seen lots of Hobbycraft accounts using #amazingcolleague to flaunt the wonderful displays of talent that can be found within stores. Using this hashtag is a great way to make the colleagues feel appreciated whilst also humanizing the stores and demonstrating to customers the high level of expertise staff possess. Northampton’s Shane has been featured for creating this amazing Toy Story themed chest. This demonstrates how versatile Hobbycraft’s woode

Over the past few weeks as the Halloween stock has been coming in to Hobbycraft stores, we’ve seen some spooktacular tweets from the stores. Sharing colleague seasonal makes is a great way to show off the Halloween ranges whilst showcasing the talent that can be found in store. Here are some examples of some boo-tiful colleague crafts! Stafford’s #amazingcolleague, Dave, has created this marbleized table centerpiece that is to die for! They’ve included a question as well as l

Over the past month we have seen some fantastic tweets coming through from Hobbycraft stores since workshops have started again. Sharing details of the in-store workshops is a great way to let local customers know what is happening in-store and what to expect if they are booking on to the events. We have selected three of our favourite tweets from the past few weeks: The above tweet from Hobbycraft Cardiff is great! It is awesome to see store colleague April showcasing what c