In the lead up to Halloween we’ve seen some fang-tastic tweets from the stores. The festive season is in full swing, and it’s been wonderful to see the colleagues and customers getting creative and crafty in the spirit of spookiness. Carlisle is sharing the scarily good talents of colleague Shelley’s budding artisan, Harrison. This is a really lovely tweet. It includes some great hashtags including #amazingcolleague, as well as a number of local hashtags to help reach its int

Hello and happy Friday! We hope you are all keeping well and are looking forward to the weekend. Before you sign-off for the day we wanted to share some of the awesome broadcasts and conversations we have seen from Hobbycraft stores over the past week. This week, we have selected 3 broadcasts to share! (Below) We love this tweet from Hobbycraft Orpington as it is great to see the store sharing an amazing colleague make as well as talking about the Great British Bake Off which

As we approach the festive season, Hobbycraft stores have been fantastic at showing off all the amazing seasonal goodies they have in stock. One great way to do this is through colleague features. By having a colleague appear in a post, it lets customers know that they are interacting with a real person- just online rather than in store. This can help spark conversations whilst also allowing the shop floor colleagues to let their personalities shine through in a way that stay

Hello and welcome back to this week's #ShopfloorHeroes blogpost. This week, we have selected Hobbycraft Rochester as our hero store for the fantastic broadcasts they have been sharing and the great conversations they have had with their customers in the build up to the store opening. Over the past couple of weeks the store have made sure to countdown to the opening, this is a fantastic way to build up excitement and let your local followers on Twitter know when they can make

Christmas stock has landed in Hobbycraft stores! Colleagues have been working hard to create artistic ways of sharing all of the new products that are available in store. Aberdeen is showing off Hector, their new addition to the store! Asking followers to share their own crafts and tag them is a great way to start conversations and connect them to avid crafters. Preston is showing their pride for colleague Beth, who’s designs were turned into Hobbycraft chests! This demonstra