This year’s Great British Bakeoff may have come to an end this week but not to worry, Hobbycraft colleagues have been cooking up a storm by creating some incredible showstoppers of their own. Anne from Newtownabbey created this whimsical winter Christmas cake complete with penguins sculpted from icing and a snow globe. This definitely puts us in the festive mood! This tweet also helpfully lists the products Anne used to create her masterpiece, along with an instore promotion

Hello and happy Friday! As usual we hope that you have had a good week and are looking forward to the weekend. For this week's #ShopfloorHeroes blogpost we wanted to featured the Hobbycraft Wimbledon as our hero store for the awesome work they have been doing on Twitter in the lead up to the store opening which is set to happen in a couple of weeks. Store manager Andrew is one of our #ShopfloorHeroes for consistently welcoming the store's new followers on Twitter over the pas

This week, Hobbycraft launched their Black Friday Sales with lots of items being discounted leading to massive savings for shoppers. It’s been great to see how the stores are sharing this promotion on Twitter to let customers know about the deals on offer! Newtownabbey have decorated the store with balloons and placards to inform shoppers of the sales. It’s hard to miss this display in the centre of the store. This is a great way to make the shop look attractive and eye catch

Hello and welcome back to this week's #ShopflloorHeroes blogpost! We wanted to feature some of the awesome tweets we saw last weekend from Hobbycraft stores on Twitter. As it was Halloween, stores held in-store events to raise money for their charity partner, Together for Short Lives. We always encourage our clients to talk about their in-store events on Twitter as it's a great way to let a wider audience know that there is something happening in their local store. If followe