Hello and welcome back! We hope that you all had a lovely Christmas and are looking forward to your New Year celebrations this evening but before we sign-off for the day we wanted to celebrate some of the awesome work we have seen from Hobbycraft store colleagues over the festive period. We have selected three tweets from last week where stores have wished their customers a Merry Christmas on Twitter. It's great to see stores doing this as featuring colleagues on Twitter is a

With Christmas fast approaching (tomorrow!) we’ve been seeing a huge range of festive crafts from Hobbycraft stores. It’s been a great opportunity to show off their creative talents and provides some excellent expertise and inspiration for customers. Derby has used this opportunity to create a ’12 makes of Christmas’ series where they have showcased a new craft technique every day for the first twelve days of December. Day 10/12 shows a beautiful wreath created by a colleague

Hello and welcome back to this week’s #ShopfloorHeroes blogpost! Hobbycraft stores have well and truly been getting into the festive spirit by sharing some wonderful seasonal tweets over the past weeks. It has been great to see stores sharing some serialised content on their Twitter pages too. We have selected Hobbycrat Exeter for the awesome serilaised content they have been sharng in the lead up to Christmas. Hobbycraft Exeter: We were delighted to see Hobbycraft Exeter’s a

Are big brands giving their employees enough opportunities to get creative and add value? It could be argued that shop floor social media is an underutilized strategy within the domain of retail marketing. This approach refers to assigning a social media account to each store within a brand, thereby allowing shop floor workers a greater level of creative freedom over what they post on their local platform. An example of shop floor social media that has recently arisen can be

For this week's #ShopfloorHeroes blogpost we wanted to feature Hobbycraft Loughton as our hero store for their hard work on Twitter over the past year! The store take their time to create quality broadcasts to share with their followers and consistently include some fantastic imagery. Additionally, store colleague Millie is well and truly one of our #ShopfloorHeroes for the awesome content she creates! Millie consistently ensures to use personal sign-offs on all of her tweets