As we move towards Chinese New Year on February 1st we have been seeing some grrrreat crafts from Hobbycraft colleagues celebrating the year of the tiger! These tiger lanterns made by #amazingcolleague Heather from Carlisle are so creative! We love the variety of sizes and the skill that has gone in to making them. It is also great to see the store using local hashtags to garner engagement from crafters in the Carlisle area! Elliot from Hobbycraft Aylesbury has produced this

Morning all! Welcome back to another #ShopfloorHeroes blogpost where we reflect back on the awesome content we have seen from Hobbycraft stores on Twitter over the past week. For this week's post we have selected Hobbycraft Derby as our hero store for the fantastic product features they have been sharing recently. Here a a few of our favourite broadcasts from Hobbycraft Derby: It's great to see store colleague Kayleigh being featured in the tweet as it works to make a more ey

This week we have seen some amazing examples of Hobbycraft stores engaging with and sharing the work of artists from their communities. This is a brilliant way to showcase the abundant talent within their local areas whilst being able to deliver expert recommendations and advice to crafters. In this example we see Gemma from Lincoln celebrating the work of Meg Langton, who was recently commissioned to create a series of art works for the Lincoln train station. By congratulati