For this week's #ShopfloorHeroes blogpost we wanted to feature Hobbycraft Loughton as our hero store for their hard work on Twitter over the past year! The store take their time to create quality broadcasts to share with their followers and consistently include some fantastic imagery. Additionally, store colleague Millie is well and truly one of our #ShopfloorHeroes for the awesome content she creates! Millie consistently ensures to use personal sign-offs on all of her tweets

This year’s Great British Bakeoff may have come to an end this week but not to worry, Hobbycraft colleagues have been cooking up a storm by creating some incredible showstoppers of their own. Anne from Newtownabbey created this whimsical winter Christmas cake complete with penguins sculpted from icing and a snow globe. This definitely puts us in the festive mood! This tweet also helpfully lists the products Anne used to create her masterpiece, along with an instore promotion

Hello and happy Friday! As usual we hope that you have had a good week and are looking forward to the weekend. For this week's #ShopfloorHeroes blogpost we wanted to featured the Hobbycraft Wimbledon as our hero store for the awesome work they have been doing on Twitter in the lead up to the store opening which is set to happen in a couple of weeks. Store manager Andrew is one of our #ShopfloorHeroes for consistently welcoming the store's new followers on Twitter over the pas

This week, Hobbycraft launched their Black Friday Sales with lots of items being discounted leading to massive savings for shoppers. It’s been great to see how the stores are sharing this promotion on Twitter to let customers know about the deals on offer! Newtownabbey have decorated the store with balloons and placards to inform shoppers of the sales. It’s hard to miss this display in the centre of the store. This is a great way to make the shop look attractive and eye catch

Hello and welcome back to this week's #ShopflloorHeroes blogpost! We wanted to feature some of the awesome tweets we saw last weekend from Hobbycraft stores on Twitter. As it was Halloween, stores held in-store events to raise money for their charity partner, Together for Short Lives. We always encourage our clients to talk about their in-store events on Twitter as it's a great way to let a wider audience know that there is something happening in their local store. If followe

In the lead up to Halloween we’ve seen some fang-tastic tweets from the stores. The festive season is in full swing, and it’s been wonderful to see the colleagues and customers getting creative and crafty in the spirit of spookiness. Carlisle is sharing the scarily good talents of colleague Shelley’s budding artisan, Harrison. This is a really lovely tweet. It includes some great hashtags including #amazingcolleague, as well as a number of local hashtags to help reach its int

Hello and happy Friday! We hope you are all keeping well and are looking forward to the weekend. Before you sign-off for the day we wanted to share some of the awesome broadcasts and conversations we have seen from Hobbycraft stores over the past week. This week, we have selected 3 broadcasts to share! (Below) We love this tweet from Hobbycraft Orpington as it is great to see the store sharing an amazing colleague make as well as talking about the Great British Bake Off which

As we approach the festive season, Hobbycraft stores have been fantastic at showing off all the amazing seasonal goodies they have in stock. One great way to do this is through colleague features. By having a colleague appear in a post, it lets customers know that they are interacting with a real person- just online rather than in store. This can help spark conversations whilst also allowing the shop floor colleagues to let their personalities shine through in a way that stay

Hello and welcome back to this week's #ShopfloorHeroes blogpost. This week, we have selected Hobbycraft Rochester as our hero store for the fantastic broadcasts they have been sharing and the great conversations they have had with their customers in the build up to the store opening. Over the past couple of weeks the store have made sure to countdown to the opening, this is a fantastic way to build up excitement and let your local followers on Twitter know when they can make

Christmas stock has landed in Hobbycraft stores! Colleagues have been working hard to create artistic ways of sharing all of the new products that are available in store. Aberdeen is showing off Hector, their new addition to the store! Asking followers to share their own crafts and tag them is a great way to start conversations and connect them to avid crafters. Preston is showing their pride for colleague Beth, who’s designs were turned into Hobbycraft chests! This demonstra