Broadcasts | ShopfloorHeroes!
Hello and happy Friday! We hope you are all keeping well and are looking forward to the weekend. Before you sign-off for the day we wanted to share some of the awesome broadcasts and conversations we have seen from Hobbycraft stores over the past week. This week, we have selected 3 broadcasts to share! (Below) We love this tweet from Hobbycraft Orpington as it is great to see the store sharing an amazing colleague make as well as talking about the Great British Bake Off which
Colleagues getting creative | #ShopFloorHeroes
As we approach the festive season, Hobbycraft stores have been fantastic at showing off all the amazing seasonal goodies they have in stock. One great way to do this is through colleague features. By having a colleague appear in a post, it lets customers know that they are interacting with a real person- just online rather than in store. This can help spark conversations whilst also allowing the shop floor colleagues to let their personalities shine through in a way that stay
Hobbycraft Rochester! | #ShopfloorHeroes
Hello and welcome back to this week's #ShopfloorHeroes blogpost. This week, we have selected Hobbycraft Rochester as our hero store for the fantastic broadcasts they have been sharing and the great conversations they have had with their customers in the build up to the store opening. Over the past couple of weeks the store have made sure to countdown to the opening, this is a fantastic way to build up excitement and let your local followers on Twitter know when they can make
It’s beginning to look a lot like… | #ShopfloorHeroes
Christmas stock has landed in Hobbycraft stores! Colleagues have been working hard to create artistic ways of sharing all of the new products that are available in store. Aberdeen is showing off Hector, their new addition to the store! Asking followers to share their own crafts and tag them is a great way to start conversations and connect them to avid crafters. Preston is showing their pride for colleague Beth, who’s designs were turned into Hobbycraft chests! This demonstra
Welcoming new followers on Twitter | #ShopfloorHeroes
Happy Friday! Welcome back to this week's #ShopfloorHeroes blogpost where we feature some of the awesome broadcasts and conversations we have seen from our awesome client, Hobbycraft, over the past week. This week's post is all about welcoming your new followers on Twitter. Welcoming new followers is a good example of how an offline experience can be translated to an online one- for example, when you walk into a store you are often greeted by a colleague. Twitter should be no
#AmazingColleague | #ShopfloorHeroes
Over the past week we have seen lots of Hobbycraft accounts using #amazingcolleague to flaunt the wonderful displays of talent that can be found within stores. Using this hashtag is a great way to make the colleagues feel appreciated whilst also humanizing the stores and demonstrating to customers the high level of expertise staff possess. Northampton’s Shane has been featured for creating this amazing Toy Story themed chest. This demonstrates how versatile Hobbycraft’s woode
Halloween Makes have been lifting our spirits! | #ShopFloorHeroes
Over the past few weeks as the Halloween stock has been coming in to Hobbycraft stores, we’ve seen some spooktacular tweets from the stores. Sharing colleague seasonal makes is a great way to show off the Halloween ranges whilst showcasing the talent that can be found in store. Here are some examples of some boo-tiful colleague crafts! Stafford’s #amazingcolleague, Dave, has created this marbleized table centerpiece that is to die for! They’ve included a question as well as l
Sharing events/ workshops on Twitter | #ShopfloorHeroes
Over the past month we have seen some fantastic tweets coming through from Hobbycraft stores since workshops have started again. Sharing details of the in-store workshops is a great way to let local customers know what is happening in-store and what to expect if they are booking on to the events. We have selected three of our favourite tweets from the past few weeks: The above tweet from Hobbycraft Cardiff is great! It is awesome to see store colleague April showcasing what c
Product features on Twitter | #ShopfloorHeroes
It's Friday which means it's time for your next #ShopfloorHeroes blogpost after our short break last week. This week's post is all about featuring your colleagues in product tweets to create eye-catching broadcasts for your store's Twitter! Featuring colleagues in tweets is one of the main ways that stores can create exciting tweets. Including colleagues is a fantastic way to let local followers know who works in their local store and what interests/ crafting expertise they m
Featuring your customers on Twitter | #ShopfloorHeroes
Hello and welcome back to this week's #ShopfloorHeroes blogpost! This week's post is all about stores featuring their customers on store Twitter. We have seen some fantastic customer features over the past week which work to add a more human touch to store Twitter as well as create a community feel to an online platform. With a company such as Hobbycraft, featuring customers in tweets also offers a fantastic opportunity to showcase customer makes and give other followers insp
