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#ShopfloorEngage Favourites (19.10.18)

This week's #ShopfloorEngage Favourite comes from Hobbycraft Ipswich. We have picked this conversation as our favourite because it is a good example of how a customers in-store experience can be extended to Twitter and how stores can build relationships with their local customers.

In this conversation, the customer, Tracy, has reached out to the store after her visit to share the items that she has bought and has mentioned that she is looking forward to trying her new products. Ipswich have replied asking the customer an open question and have mentioned that they would like to see the customers finished makes.

As the conversation develops, Ipswich ensure to show interest in the customer by asking further questions. The customer later mentions that she is going to have a small Halloween party, Ipswich have responded to this by saying that they hope the customer has a fantastic party.

Why is this our #ShopfloorEngage Favourite?

This conversation from Ipswich is our favourite this week because the store have ensured to ask open questions to show interest in the customer. This also helps to build up a relationship between the customer and the store.

Ipswich have encouraged future conversation by asking the customer to share their finished makes.

They have also ensured to use 'We' instead of 'I' consistently in their responses as they are responding on behalf of the store.

To improve this conversation Ipswich should use personal sign-offs so that their customers know who they are talking to.

If you want to find out more about how to build relationships with your local customers using Twitter, contact us at or check out our website:

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