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#ShopfloorEngage Favourites (02.11.18)

This week we will be looking at some of the fantastic coverage we have seen from Hobbycraft stores during their in-store charity events for Together for Short Lives at the weekend.

Above are a few examples of some broadcast tweets. We love the effort that these Hobbycraft stores have put into their events and Halloween costumes.

Featuring in-store events in broadcasts tweets is a great way to share what is going on in store with your local customers as well as give them live updates during the event.

Why are these our #ShopfloorEngage favourites?

Each of the stores have taken the opportunity to show their support towards the charity.

The stores have ensured to use local hashtags in their tweets. This is a tool stores can use to encourage conversation with their customers and potential customers from their local area.

Sharing in-store events can encourage other local people to come in to the store and get involved.

We love the use of photos of staff and customers in their broadcast tweets which offers a personal feel to the store's Twitter.

If you want to find out more about creating broadcasts tweets on the shop-floor, contact us at or check out our website:

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