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#ShopfloorEngage Favourites (07.12.18)

This week we will be looking at some of the great broadcast tweets we have seen from Hobbycraft stores recently that feature colleague makes.

What do we like about these tweets?

-It is great to see stores celebrating the expertise and talent that their colleagues have.

-Good use of photos to show colleague makes and colleagues showing what they have created.

-Enables stores to share what can be made with the products sold at Hobbycraft.

-Good use of local and brand hashtags.

-Some good questions which can encourage engagement from customers.

Here are some useful tips to consider when writing a broadcast tweet:

-Remember to include a store colleague or customer feature in your tweet.

-Include a question at the end of your tweet to encourage conversation with your customers.

-Remember to use local and brand compliant hashtags.

-Use a personal sign-off.

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