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#ShopfloorHeroes | 20.03.20

For this week's #ShopfloorHeroes blogpost we have selected Hobbycraft Newbury as our 'hero store'! Hobbycraft Newbury have been posting some great broadcasts recently, we especially have been loving the broadcasts sharing colleague makes.

Store colleague Ashleigh is one of our #ShopfloorHeroes for the awesome tweets she has been sharing on behalf of the store.

Store colleague Ashleigh has used a rhetorical question to encourage the store's customer to think about what they could do to keep the kids entertained. Ashleigh has also ensured to add the details of how this pom-pom wreath was created by store colleague Nikki and her children.

The Cricut machine is very popular amongst store colleagues and customers, this tweet featuring some paper flowers made by store colleague Heather is fab. It is great to see stores offering their customers inspiration for specific holidays throughout the year.

What makes these broadcasts awesome?

It's great to see stores sharing inspiration to their followers especially as many individuals are having to stay at home at the moment! This is a great way to get customers engaged and encourage them to have a go at crafts at home.

Store colleague Ashleigh has ensured to use brand complaint and local hashtags in the tweets, this is a great way let local individuals following these hashtags know about the expertise in their local store.

We love to see store colleagues using a personal sign-offs on their broadcast tweets. This works to add a more personal touch to the store's timeline and also lets customers know which tweets colleagues have written.

As more and more people are having to stay out home, why not try reaching out to your customers on Twitter by asking them a question or sharing some inspriration?

To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at or click here and we will call you back.

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