Colleagues getting creative | #ShopFloorHeroes

As we approach the festive season, Hobbycraft stores have been fantastic at showing off all the amazing seasonal goodies they have in stock. One great way to do this is through colleague features. By having a colleague appear in a post, it lets customers know that they are interacting with a real person- just online rather than in store. This can help spark conversations whilst also allowing the shop floor colleagues to let their personalities shine through in a way that stays compliant to the brand.

Kayleigh from Derby is displaying her favourite seasonal products in store. This not only lets customers see all the amazing stock on offer, but also allows them to get to know the store on a more personal level. Finishing this tweet with a question is also a great way to elicit engagement from followers!

In this post by Lincoln, colleague Hayley is demonstrating her incredible yarn skills and the creative projects that can be made using Hobbycraft products. This is also a great way to advertise the 3 for 2 yarn sale Hobbycraft are currently conducting. This can provide some fabulous inspiration for customers pondering their next craft.