Colleagues getting creative | #ShopFloorHeroes

As we approach the festive season, Hobbycraft stores have been fantastic at showing off all the amazing seasonal goodies they have in stock. One great way to do this is through colleague features. By having a colleague appear in a post, it lets customers know that they are interacting with a real person- just online rather than in store. This can help spark conversations whilst also allowing the shop floor colleagues to let their personalities shine through in a way that stays compliant to the brand.

Kayleigh from Derby is displaying her favourite seasonal products in store. This not only lets customers see all the amazing stock on offer, but also allows them to get to know the store on a more personal level. Finishing this tweet with a question is also a great way to elicit engagement from followers!

In this post by Lincoln, colleague Hayley is demonstrating her incredible yarn skills and the creative projects that can be made using Hobbycraft products. This is also a great way to advertise the 3 for 2 yarn sale Hobbycraft are currently conducting. This can provide some fabulous inspiration for customers pondering their next craft.

Tamworth is highlighting colleague Amy to advertise their Christmas wreath making workshops. By showing the end product and providing a useful link they make it really easy for the customer to access and book on.


Featuring colleagues in posts is a really effective way of displaying a range of things in store. These tweets have highlighted seasonal products, yarn sales and Christmas workshops. It’s a really versatile way of getting customers to feel comfortable interacting with the store and engaging with the great deals and opportunities that Hobbycraft have on offer.


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.

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