Halloween Makes have been lifting our spirits! | #ShopFloorHeroes

Over the past few weeks as the Halloween stock has been coming in to Hobbycraft stores, we’ve seen some spooktacular tweets from the stores. Sharing colleague seasonal makes is a great way to show off the Halloween ranges whilst showcasing the talent that can be found in store.


Here are some examples of some boo-tiful colleague crafts!

Stafford’s #amazingcolleague, Dave, has created this marbleized table centerpiece that is to die for! They’ve included a question as well as local hashtags to reach their intended audience.


Dundee’s Sue has created this spellbinding witch out of materials found in the store. This is a great example of showing customers the potential of what can be made from Hobbycraft’s Halloween range.

Amanda from Newtownabbey’s fang-tastic knitted bat is another amazing example of the creativity that can be achieved using Hobbycraft’s Halloween range. They’ve listed the exact products used so customers can recreate the craft at home. This tweet garnered great engagement with 3 retweets, 1 quote tweet and 11 likes.


It’s been brilliant to see so many creative colleague makes over the last few weeks. These tweets are really eye catching and help to humanize the stores by demonstrating the colleague’s genuine passion for all things crafty. As we move closer towards Halloween we can’t wait to see what other scarily good crafts the stores come up with!


We hope that you have enjoyed this week’s spooky #ShopfloorHeroes blogpost and are inspired to feature your colleague makes in broadcasts! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.