Hero Store: Hobbycraft King's Lynn |#ShopfloorHeroes

Welcome back, we hope that you have had a great week and are looking forward to the weekend. Before your sign-off for the day, we wanted to share some of the awesome 'welcoming new follower' conversations and tweets we have seen from Hobbycraft King's Lynn recently.

Store colleague Janine is one of our #ShopfloorHeroes for consistently welcoming the store's new followers on Twitter. Janine always ensures to use personal sign-offs and shows interest in the follower by asking questions to encourage further engagement.


We have selected one of our favourite conversations from the store that we have seen over the past week:

But what's good about this conversation...?


  • As mentioned, Janine has used consistent personal sign-offs throughout the conversation. This works to give the store's Twitter a more human feel and also lets the follower know which store colleague they are talking to.

  • Janine has ensured to respond promptly, this conversation played out over a 1 day period.

  • Janine has also made sure to respond in an up-beat manner and has asked the follower a question to encourage further conversation. This is great as it shows genuine interest in the new follower.

Having conversations with your store's followers on Twitter is a great way to extend your in-store customer service to an online platform. It can also enable you to get to know your store's followers before they head into store.


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost and are inspired talk to your new followers on Twitter! To find out more about how we can create #ShopfloorHeroes like Janine within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.