Hobbycraft Derby | #ShopfloorHeroes

Morning all! Welcome back to another #ShopfloorHeroes blogpost where we reflect back on the awesome content we have seen from Hobbycraft stores on Twitter over the past week. For this week's post we have selected Hobbycraft Derby as our hero store for the fantastic product features they have been sharing recently.


Here a a few of our favourite broadcasts from Hobbycraft Derby:

It's great to see store colleague Kayleigh being featured in the tweet as it works to make a more eye-catching and interesting broadcast! Sharing imagery of colleagues like this is a great way to let local followers know who works in the store.

Additionally, the store have ensured to use a brand and local hashtags in their tweets. Using local hashtags is a great way to ensure your tweet is seen by others in the local area who may be following or using this hashtag too!

The copy of Derby's tweets are very light-hearted and up-beat. This is good to see as it adds personality to the stores Twitter and lets followers know that there are humans behind it.

It's good to shout about offers an products available in store as it may encourage customers to plan a visit and pick up some supplies to have a go at a new craft.


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.

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