In-store events | #ShopfloorHeroes

Hi there and welcome back to your next #ShopfloorHeroes instalment. For those who are new here, each week we like to share and celebrate the awesome content we have seen on Twitter from stores from our fantastic client, Hobbycraft. This week is all about news update broadcasts and how these can be used effectively to let your local customers know what is going on in their local store.

Last week was Children's Hospice Week and we saw some fantastic news updates from Hobbycraft stores letting their followers know what events they were holding to raise money for Together for Short Lives, Hobbycraft's charity partner.


In all of the tweets we have featured in this week's blogpost there is at least one colleague featured in each. Sharing images of colleagues is a great way to add a more human touch to the store's Twitter page and also offers the chance to introduce colleagues to local followers who may visit the store in the future.


It has been wonderful to see what store's have been doing to celebrate and support children's hospice week. Store colleagues have dressed up and created fun games for customers to get involved with.


Stores have also ensured to tag Together forShort Lives into their tweets which is great as in enables followers to check out the charitie's page and understand what the store is raising money for.

How can you create news update broadcasts for your store?

  • Share photos of the events (include colleagues where possible).

  • Provide customers with useful information about what is happening in store.

  • Use local hashtags.


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost and are inspired to tweet about events happening in your store! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.