It’s beginning to look a lot like… | #ShopfloorHeroes

Christmas stock has landed in Hobbycraft stores! Colleagues have been working hard to create artistic ways of sharing all of the new products that are available in store.

Aberdeen is showing off Hector, their new addition to the store! Asking followers to share their own crafts and tag them is a great way to start conversations and connect them to avid crafters.

Preston is showing their pride for colleague Beth, who’s designs were turned into Hobbycraft chests! This demonstrates that Hobbycraft are supporting colleague talent and are giving the amazing opportunity to have their work and designs stocked on the shelves. Beth is one of Hobbycraft's Artisans.

Chester have been flexing their Cricut skills by making these amazing personalized stockings. This is a great way to advertise a product by demonstrating the great end results that can be created using it. They have also used this as an opportunity to highlight their sewing workshops in an eye-catching way.


Christmas brings the opportunity for many seasonal themed crafts so being active on twitter to share these with followers is essential. We’re excited to see what Christmas crafts stores come up with next!


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.