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New stores on Twitter | #ShopfloorHeroes

Hi there and welcome back to another #ShopfloorHeroes blogpost. This week we wanted to share some of the awesome broadcasts we have seen from two new Hobbycraft stores (Hobbycraft Leicester and Hobbycraft Belfast Boucher) that are opening in the next month or so!

Getting your new stores on Twitter before they officially open is a fantastic way to start connecting with people from the local area prior to the opening. It is also a good way to build up excitement and keep followers up-to-date with events that might be happening for the store opening.

Hobbycraft Leicester have been sharing daily updates in the build up to their opening:

(Above) Sharing updates such as this is a great way to build up excitement and provide followers with useful information regarding the store opening. Leicester have used an up-beat tone in their tweet which is great!

(Below) We have also seen Leicester begin to share some content around and activity they are running for the store opening. Creating activities that customers can get involved with on Twitter is a great way to let local individuals know about the Twitter account and also about the new store.

(Above) Store colleague Mark has provided some good information and instructions on how the challenge will work. Mark has also shared an image of the rocks so that the store's local customers know what to look out for in their local area!

(Below) Hobbycraft Belfast Boucher will also be opening their store in the next month. Belfast Boucher have been sharing some awesome content on their store Twitter sharing the progress of the store and introducing some of their new colleagues.

(Above) the store have shared a handful of short videos which are great as they work to create an eye-catching and exciting tweet. It is great to see the stores new colleagues excited about the opening as this can encourage excitement from followers/ local customers too!

(Below) Hobbycraft Belfast Boucher have been inventive with their tweets and have also shared this wonderful photo of their colleagues spelling out 'Hobbycraft'.

(Above) Boucher have also ensured to use local and brand hashtag in their tweets which is great as using a local hashtag is a good way to engage with individuals in the local area that are also using/ following these hashtags.

We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost and are inspired to set your new stores up on Twitter! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at or click here and we will call you back.

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