Featuring products in broadcasts | #ShopfloorHeroes

Hello! It’s Friday again which means it’s not only nearly the weekend but also time for another #ShopfloorHeroes blogpost! For this week’s blogpost we wanted to focus on product feature broadcasts and share some of the awesome tweets we have seen from a few different stores over the past week.

Hobbycraft’s PYO ceramics are currently on offer and we have seen a big focus on these products from stores. We have selected a few of our favourite tweets to share with you:

(Above) We love this tweet from Hobbycraft Stevenage as the store have ensured to include a colleague in their photo and have also carefully considered the background of their photo to showcase the variety of PYO ceramics that are on offer. It is great to see that the store has also included an engaging question to encourage conversation.

(Above) Here is another tweet from Hobbycraft Telford featuring the ceramics. Once again it is great to see a colleague featured in the store’s tweet as it adds a more human touch to the store’s Twitter account.

(Above) Similarly Hobbycraft Carlisle have also featured a colleague in their tweet and have considered the background to show off the vast variety of PYO ceramics that they have in their store! Sharing photos of store displays is a great way to let local customers know what to expect and what availability is in their local store.

Here are a few more of the awesome product feature broadcasts we have seen this week:

Here are some top tips to consider when creating a product feature tweet for your store:

- Carefully consider the staging of your photo.

- Make sure to use local hashtags.

- If possible, try to include a question in your tweet to encourage further conversation.