This week’s star bakers! | ShopfloorHeroes

This year’s Great British Bakeoff may have come to an end this week but not to worry, Hobbycraft colleagues have been cooking up a storm by creating some incredible showstoppers of their own.

Anne from Newtownabbey created this whimsical winter Christmas cake complete with penguins sculpted from icing and a snow globe. This definitely puts us in the festive mood! This tweet also helpfully lists the products Anne used to create her masterpiece, along with an instore promotion that is currently running.

Chloe from Falkirk has also flexed her baking muscles, creating this realistic jacket potato cake from a variety of baking goods that can be picked up in store. We think this illusion cake is a triumph and demonstrates the talent and creativity that is abundant within the Hobbycraft stores.

Anna in Chingford created this wonderful woodland scene complete with sculpted creatures and bark backing. We think this is definitely worthy of a Hollywood Handshake!


It’s been great to see store colleagues sharing their marvelous culinary creations through the store twitter accounts. It’s a fabulous way to share in store promotions and inspire followers to create some baking masterpieces of their own. We think each of these colleagues deserves to be star baker and can’t wait to see what they come up with next!


We hope that you have enjoyed this week’s #ShopfloorHeroes blogpost! To find out more about how we can create #ShopfloorHeroes within your organisation, please email us at hello@socialretailgroup.com or click here and we will call you back.

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