The SRG Team

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Pete Doyle
Founder & CEO

Pete started his retail career in Waitrose in 1986.  He has first hand experience of shopfloor operations, local marketing, new store openings, ecommerce, digital marketing and social media management & analytics. Pete worked for Waitrose, Toys R Us, Marks and Spencer, Thorn EMI, Direct Wines, Hamleys.

We're committed to developing professional skills...

SocialRetail Group is one of the founding companies to work in partnership with the Henley Business School to offer a part time Professional Skills work experience Programme for undergraduates. 

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Poppy Smith 
Social Media Analyst

Poppy joined SocialRetail Group in April 2022 as a social media analyst. Poppy has over 2 years experience of running brand social media for Mortimer Chocolate and joined SRG to get experience of working for larger clients such as Hobbycraft and develop her analytical skills.